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Indian AI startup Unikon.ai pivots to direct-to-consumer model amid cash burn
Indian AI startup Unikon.ai, co-founded by Aakash Anand in 2024, is shifting to a direct-to-consumer model due to high cash burn, with monthly expenses reaching 2 crore rupees (US$230,758). Anand expressed that achieving profitability may take time, but he remains optimistic based on his previous D2C successes. The company secured 16 crore rupees (US$2 million) in seed funding in June 2024 from notable investors, emphasizing its commitment to a sustainable business model.
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